REBRAND CANON

Rebrand a new identity system for Canon that more align with their current mission and vision. Canon is not only a camera and printing equipment company, but one operating with a spirit of innovation and social responsibility.  Canon wants to achieve their mission 'Kyosei' (meaning 'living together') by eliminating the gap between language, culture, and location and by providing sustainable and innovative imaging solutions. The strategy for rebranding Canon is to create a new identity system that places innovation and humanity at its forefront.  The new logo symbolizes Canon's desire to break the boundaries of creativity. In addition, the logo will inform audiences that Canon is not only a high-quality imaging product manufacturer but also a company which empowers the creative and human spirit.